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Adidas

Bringing the Iconic Three-Stripes
Clothing Brand to Millions of Users

The debut of Adidas retail marked the brand’s inaugural venture onto the platform, introducing the iconic three stripes to Roblox. Our offerings encompassed a blend of real-world branded items, sought-after Roblox user-generated content (UGC) sellers, and exciting collaborations with renowned content creator Rush and fashion designer Karlie Kloss.

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ADIDAS OUTFIT CREATOR

After establishing a presence within existing games, the subsequent stride was the creation of a dedicated branded shop, meticulously curated with an extensive range of Adidas merchandise. Within this immersive space, players could indulge in a plethora of three-stripe outfits and navigate through themed areas, a VIP section, and podiums, offering an engaging and interactive shopping experience.

HD SHOES ON ROBLOX

With the introduction of shoes, Adidas became the first branded footwear on the platform. These high-definition shoes represent a significant leap forward in virtual fashion, providing an unprecedented level of detail and sophistication previously unseen on the platform.

AJAX THE FIRST ADIDAS SPONSORED

CLUB ON ROBLOX

In a groundbreaking move shaping the future of sports merchandising, AFC Ajax made history as the first football club partnered with Adidas to venture into the expansive digital realm of Roblox.The collaboration enables fans, especially the younger generation, to directly purchase Ajax jerseys from the Adidas Outfit Creator experience.