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The Dettol Hygiene Quest, a renowned behaviour change program conducted by Reckitt in schools globally, is dedicated to instilling essential hygiene practices. Our mission? To seamlessly transition the Hygiene Quest to Roblox, enabling direct engagement with our target audience and fostering real behavioural change.
Central to our educational strategy was ensuring sustained player engagement. This was achieved through a streamlined gameplay loop intricately woven into a captivating pop-up game.
players
of engagement
in hygiene knowledge
Through the strategic use of partner games and Roblox Immersive Ads, we effectively drew a substantial number of targeted players to the Hygiene Quest pop-up within a relatively brief period. Within the succinct game loop, we seamlessly integrated subtle hygiene messaging, leading to a notable increase in hygiene knowledge and an impressive total engagement of over 268,000 hours.
To gauge the rise in hygiene knowledge and behavioural change, we conducted in-game research, assessing users' knowledge levels before and after completing the quest. With an extensive pool of over 10,000 responses, our findings revealed an impressive overall increase of 19.7% in hygiene knowledge.
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