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DNKY

The 'Heart of New York' on Roblox

To coincide with their IRL ‘Heart of New York’ launch, DKNY made a bold move into the digital world by launching its first User-Generated Content (UGC) range on Roblox. The virtual range featured 20 unique pieces, including jackets, handbags, and hats from the collection.

1.4M+

impressions

1M+

store visits

10,000

UGC given away

By launching their collection on Roblox, DKNY expanded its reach and created new ways for users to interact with the brand. This venture blended fashion with technology, offering a dynamic and immersive brand experience. The ‘Heart of New York’ collection on Roblox showcased DKNY’s innovative spirit and commitment to staying ahead in both physical and digital fashion trends.

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