Get creative and express yourself with your friends in this fashion-inspired Roblox game experience from H&M. Run (or scoot) around Loooptopia City, Rainbooow Fields, Neon Studiooo and Fabric Fooorest collecting the raw elements that you combine together to create thousands of unique clothing items to wear in the game!
Style your Avatar with your newly created clothes, and compliment these with accessories, dance moves, music tracks and special effects to create an amazing performance on the catwalk!
Gen Z dresses up their avatars to express their individuality
Of users said they typically spend more than $5 per month on digital fashion
Catch up with friends to trade clothes, take selfies or just admire each other’s latest creations. If you want to change up your style, recycle old clothes to earn super-rare elements and become the star of the catwalk show.
MORE THAN 40,000 INDIVIDUAL CLOTHING ITEMS
Eva Cremers is known for her playful and vibrant artwork, and this was brought to H&M with a clothing collection which launched on the 16th of March 2023. Alongside this, in Loooptopia on Roblox, users could get Eva Cremers UGC. This raised awareness of the collaboration. Users were able to get a free alien head UGC.
The Stranger Things collaboration in Loooptopia brought the popular show to life in Roblox on May 25th 2023. The experience focused on the “Surfer Boy Pizza Delivery Game'' whilst also encouraging players to explore their digital identities through customising and creating clothing. Clothing included the Surfer Boy Pizza T-Shirt, Argyle Visor & Hair, Eleven Dress & Shirt and the UGC Hawkins Varsity Jacket (which sold out in just a few hours)!
The back to school experience in Loooptopia meant that avatars could be school ready in their Looop High outfits. The new range on Roblox involved 15 new clothing and accessory items. The UGC was a limited edition pink bus.
"We loved collaborating with H&M; to build Loooptopia - the place on Roblox where anybody can be a fashion designer. H&M; wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of Style, Creativity and Culture. It’s been amazing to see the concept evolve from the initial design and workshop through to this iconic launch."