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Barbie

BARBIE

Summer 2023 was the summer of pink. Barbie fever was everywhere, including on Roblox!

In collaboration with Virtual Brand Group and Forever 21, Dubit launched Barbie themed shops in 20 hugely popular Roblox experiences.

20 games

120 million players

24m visits

POP-UP SHOPS

Fans visited the pop-up shops to try on and buy the virtual clothes showcased on 3D mannequins. They mixed and matched clothes from iconic Barbie collections, sharing selfies with friends.

VISITS

UPVOTES

UPVOTE RATIO