Roblox players bought 1.8 billion
avatar clothes last year.
80% of Gen Z draw physical style inspiration from avatars, with 50% prioritising avatar styling over their own in the real world.
Roblox and Fortnite players spent
more money on in-game clothes
than Ralph Lauren made last year.
Generating revenue from in-game retail requires opening stores in popular games, data driven fashion design, and publishing hundreds of items a month. Dubit’s Gamer Retail platform delivers all three: