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The national governing body for cricket in England and Wales, The England and Wales Cricket Board (ECB) run youth participation programmes for children aged 5-12 years old. The goal was to create an app to accompany the launch of ‘Dynamos’ - a brand new cricket course for 8-12-year-olds. The app was to support uptake in the programme, engagement, and longevity of the programme.

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Our research team ran a design summit with the ECB to focus on what would engage the more casual player. To keep the app fresh, we designed an easy to use CMS for the ECB to regularly upload new quizzes, challenges and video content. The app was launched for kids during the COVID-19 lockdown with content to encourage kids and families to stay active, and allowed the Dynamos programme to run as a virtual cricket resource for kids.